The Ready Lens is a place for thoughtful, experience-driven conversations about what it actually takes to help young people thrive in sport and in life.

The Ready Lens is about providing direction in a noisy world, helping families and organizations make better decisions that support capability and, in turn, confidence, for health and long-term well-being.

Who actually owns athlete development in youth sport?
Matthew Kritz Matthew Kritz

Who actually owns athlete development in youth sport?

Most governing bodies in sport govern access—not development.

Parents pay a registration fee. Kids get to play. But once they’re in the system, the responsibility for developing their mind, body, and energy is quietly outsourced to clubs, volunteers, and families navigating an increasingly demanding environment.

By the time athletes gain access to the support everyone agrees matters—strength and conditioning, injury prevention, mental performance, and recovery—many already carry the cost of years of mismatched load and unreadiness.

Access without development isn’t opportunity.
And participation alone is not a development strategy.

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